What’s Trending? 📈 New year, same conspiracy theories

WHAT’S TRENDING THIS WEEK

  • On Sunday night, the Washington Post released audio of Trump begging Georgia’s Secretary of State, Brad Raffensperger, to “find him 11,780 votes” in order to alter the state’s election results in his favor. The call audio comes on the heels of a small but significant number of Republican elected officials announcing their intent to challenge the election results through Congress.
  • As the coronavirus mutates and domestic cases continue to surge, problems with the vaccine rollout are mounting and distribution is far behind original expectations. Despite Trump’s Operation Warp Speed stated goal to produce and deliver 300 million vaccines by January 2021, as of Monday, only 15.4 million vaccines had been distributed across the country and, of those distributed, only 4.5 million have actually been administered.

WHAT WE’RE HEARING ON SOCIAL

Here are this week’s top five Facebook posts on the Left and Right:

Five best-performing political Facebook posts by total interactions for the week of December 28–January 4, according to data from NewsWhip
Volume of Facebook conversation about the election results among the top 100 political Facebook posts, according to data from NewsWhip.
Top 20 best-performing Facebook posts by interactions about the election results from conservative and progressive pages according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

SAY IT WITH ME

A new article from the Washington Post uncovers how disinformation has run rampant in Republican Facebook ads targeting the Georgia runoff.

ASK ALEX

This week a reader asks, “I’m working on an end-of-year review. What metrics should I pull for posterity?”

  • Total followers on each channel
  • Impressions/reach
  • Engagements
  • Shares
  • Account growth
  • Dollars raised/volunteers recruited/actions taken — whichever your organization emphasizes
  • Number of posts
  • Website traffic
  • Top-performing posts

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