What’s Trending? 📈 A shot of hope

This piece was originally published in the December 16, 2020 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

Hey, y’all.

I spent the last week off the grid, and it’s hard to describe just how good it was for my soul to enjoy a break from Al Gore’s internet.

A live look at how I spent the past week. When I say off the grid, I mean off. the. grid.

And then, to be met on Monday morning with positive vaccine news! I’m still getting used to this whole feeling-hope-again thing.

That said, this week we’re going to look at the conversation about the COVID-19 vaccines on Facebook — but first, did you miss the last edition of What’s Trending? Don’t worry — you can read it here.

WHAT’S TRENDING THIS WEEK

  • On Monday, the Electoral College voted to affirm Joe Biden and Kamala Harris as President-elect and Vice President-elect with 306 electoral votes to Trump’s 232. The vote marks an important step in the transition, as more Republicans are finally acknowledging the reality that Joe Biden will be our next president.
  • Donald Trump announced late Monday that Attorney General Bill Barr is resigning next week, with just one month left in the current administration. His resignation will have no impact on the DOJ’s unprecedented execution spree that gained national attention this week, as the federal government carried out executions during a presidential transition for the first time in 130 years.
  • First doses of the coronavirus vaccine were administered to health care workers around the country on Monday, to a grim backdrop of the United States officially hitting 300,000 coronavirus deaths.

WHAT WE’RE HEARING ON SOCIAL

Here are this week’s top five Facebook posts on the Left and Right:

5 best-performing Facebook posts by total interactions among 200 of the largest conservative and progressive pages for the week of December 8–14, according to data from NewsWhip

On Monday morning, nurse Sandra Lindsay became the first American to be inoculated with a COVID-19 vaccine in the US. I don’t know about y’all, but I teared up watching it unfold. The scenes of boxes being unloaded, ferried into hospitals, health care workers — masked up, sitting six feet apart — being given the vaccine are something I’ll remember for the rest of my life.

We know these vaccines work, and we know it’s vitally important that people get vaccinated. To its credit, that’s why Facebook announced in early December that it would remove coronavirus vaccine misinformation from its platform. But — there is always a but — that misinformation is still proliferating on the platform. Judd Legum and Tesnim Zekeria published an excellent report examining what that misinformation looks like.

On the whole, progressives are being outperformed by conservatives on vaccine content — and the substance of that content is deeply concerning. As you can see in the below graphs, most of that misinformation isn’t coming from establishment accounts (and I use that term generously). Most of the conservative posts aren’t about the efficacy of the vaccine at all — they’re fixated on making sure Donald Trump gets credit.

Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

Here’s the good news: New research has shown that Americans are becoming more and more likely to say they’ll get the vaccine. But the partisan divide is stark — only 12% of Democrats say they would definitely or probably not get the vaccine, compared to 42% of Republicans. And equally alarming is the fact that 35% of both African Americans and rural Americans say they likely will not be vaccinated.

So what can we do?

We need a vaccine social pressure campaign: According to New York Times science and health reporter Donald McNeil, one of the most persuasive ways to convince people to take the vaccine is for people they know to safely receive it. So as it begins to be rolled out, look for ways to equip your audience to tell their stories and share them with their audiences.

Additionally, if you run an account with a significant audience who may be at risk of not accepting the vaccine, tailor your message. Telling rural Americans who may have to drive hours to an underfunded health care clinic that getting two dosages of a vaccine is “easy” may not do the trick. Don’t dismiss the concerns of many African Americans — the Tuskegee Experiment, forced sterilizations, and more — have given them good reason to distrust government-backed medical science.

SAY IT WITH ME

According to its own data, Facebook is removing only a small fraction of content that violates the company’s hate speech rules, potentially less than 5%.

This is according to a former Facebook data scientist, who spoke out following their departure from the company as reported in BuzzFeed.

The bottom line: Facebook’s reliance on artificial intelligence and third-party contractors simply isn’t enough to combat the flood of misinformation on the platform.

ON MY RADAR

  • Today, December 16 at 11 am ET, Generation Progress (@genprogress) is hosting a panel on the 2020 youth vote: A timely and critical discussion about what motivated youth voter turnout and how vital young people are to the future of progressive policies in the United States.

ASK ALEX

No questions this week! If you have one, you can always reply to this email.

Have a great week,

Alex

P.S. Please do forward along to your friends who are interested or encourage them to sign up here.

This newsletter is written by me, Alex Witt (@alexandriajwitt), a progressive political strategist and Dolly Parton enthusiast (she/her). I’ve managed social media programs for presidential candidates, political committees, progressive advocacy organizations, and more.

This piece was originally published in the December 16, 2020 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.

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