What’s Trending? 📈 Unprecedented times

WHAT’S TRENDING THIS WEEK

  • CDC guidance: In response to the Delta variant of COVID-19 spreading in areas with low vaccination rates across the country, the CDC updated its mask and testing guidance for fully vaccinated people. In “substantial” and “high” spread areas, fully vaccinated people should continue wearing masks indoors and getting tested if potentially exposed.
  • Insurrection: On Tuesday, the House Select Committee on the January 6 Attack held its first hearing. The committee heard testimony from four law enforcement officers who defended the Capitol that day and showed never-before-seen footage of the attacks.
  • Bipartisan infrastructure deal: On Wednesday, President Biden and a bipartisan group of senators announced a bipartisan infrastructure deal. Shortly after, the Senate voted 67–32 to move forward on the bill.

WHAT WE’RE HEARING ON SOCIAL

It was a tough week for progressives on Facebook, but President Biden and Hillary Clinton’s pages did break the top 10 with posts about Terry McAuliffe and Simone Biles, respectively.

Top 20 best-performing political Facebook posts by interactions, according to data from NewsWhip.
Top 10 best-performing political Facebook posts on the left and right for the weeks of July 15 and 22 by interactions, according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

DEEP DIVE

When examining which topics performed best on Facebook over the past two weeks, we notice two things: First, interactions on COVID content reversed a downward trend and increased over the past week as news about the Delta variant dominated the platform.

Total daily interactions (U.S. only) with Facebook posts matching topic keywords, according to data from NewsWhip.
Analysis of the top 1,000 Facebook posts related to January 6th in the U.S., according to data from NewsWhip. “Media” refers to neutral media pages without an ideological lean.
Analysis of the top Facebook posts related to January 6th in the U.S. (progressive pages only), according to data from NewsWhip.

ON MY RADAR

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.