What’s Trending? 📈 The right approach

WHAT’S TRENDING THIS WEEK

  • Vaccines: Days after doubling his 100-day vaccine goal from 100 million to 200 million doses administered, President Biden announced that 90% of adults will be eligible for the COVID-19 vaccine by April 19. By more than doubling the number of pharmacies participating in the federal vaccination program, 90% of adults will also now live within five miles of a vaccination site.
  • Voting rights: Across the country, voting rights are under attack. At least 306 bills that would restrict voting access have been introduced in more than 40 states. The fight came to a head last week when Georgia Governor Kemp signed a bill full of discriminatory restrictions into law, making Georgia the first state to overhaul its system since the 2020 election.

WHAT WE’RE HEARING ON SOCIAL

Top 20 best-performing political Facebook posts by interactions, according to data from NewsWhip.
Top 10 best-performing political Facebook posts on the left and right for the weeks of March 17 and March 24 by interactions, according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

We’ve isolated that data to help contextualize the problem:

Best-performing political Facebook posts from progressives about the American Rescue Plan and from conservatives about guns by interactions according to data from NewsWhip.

It’s on operatives and organizations with fewer communications and political limitations to publish more aggressive content.

  • Define the villain: After four years of holding Trump accountable, progressives can no longer rely on him to drive engagement. That said, there are other public figures who are not acting in the best interest of the country. Think of Ted Cruz vacationing in Cancun while Texans literally froze to death, Lindsey Graham defending private ownership of assault weapons after (yet another) mass shooting, or Ron DeSantis attempting to overturn local mask mandates.
  • Be explicit: Think that just stating the facts is enough to drive engagement? Think again. In an algorithm that is designed to drive “meaningful engagement,” you need to do everything you can to get your audience to react. That means telling — not showing — them how to feel. Here’s a great example from Occupy Democrats. Notice how it asks the audience what they think at the bottom? That’s what you’re looking for.
  • Don’t take anything for granted: Think your audience knows what the GOP is? A child tax credit? A stimulus payment? Think again. Remember that most Americans do not live in a political bubble — or even think about this stuff daily. Spell things out, literally.

ON MY RADAR

  • Today, March 31, is International Trans Day of Visibility. In honor, make a pledge to support trans student athletes by the ACLU (@ACLU), and help defend trans rights by taking action to stop anti-trans legislation across the country.

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.

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