What’s Trending? 📈 Texas Two Step

WHAT’S TRENDING THIS WEEK

  • Southern winter storm: Last week, historic freezing temperatures, snowfall, and ice swept across the Midwest and the South. The aftermath was especially dire in Texas — leaving millions of Texans without power, heat, or access to clean water. Across the country, the storm left at least 58 people dead. And while Texas reckoned with the impact and unpredictability of climate change, Senator Ted Cruz fled to Cancún.
  • Another grim milestone: On Monday, just over one year after the first known U.S. coronavirus casualty, the United States surpassed more than 500,000 people lost to COVID-19. The number of cases and deaths continue to decrease as more and more Americans are vaccinated — but every death is a tragedy, and the pandemic is not yet over.

WHAT WE’RE HEARING ON SOCIAL

Shock Jock and Awe: While conservatives took to Facebook to remember Rush Limbaugh, progressives tackled a news-packed week and proved they can, in fact, walk and chew gum at the same time. Progressives published top posts on the Texas winter storm, the state of the pandemic, and economic recovery, among other topics. A photo shared by President Biden was the top performer on the left, but it couldn’t beat out a post from Don Jr. celebrating his son’s birthday.

Top 20 best-performing political Facebook posts by interactions according to data from NewsWhip.
Top 10 best-performing political Facebook posts on the left and right for the weeks of February 9 and February 16 by interactions according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Best-performing political Facebook posts about winter storms in Texas by interactions according to data from NewsWhip.
  • Amplify trending relief efforts. Rep. Ocasio-Cortez raised nearly $5 million in relief for Texans, but precious few members of congress or progressive organizations amplified her fundraising link. There should have been matching challenges, emails sent to campaign lists, and post shares galore.
  • Hold Cruz accountable. Cruz’s team did a lot of clean up work to redirect the narrative following his return to the U.S. following an ill-advised trip to Cancún — and it shows. Two of his Facebook posts addressing the storm made the top 10 political posts of the week, while none from progressives did. While I understand the desire of many on the left to avoid petty squabbles and pile ons, elected officials must be held accountable for neglecting crises, especially those their policies have exacerbated.
  • Respond quickly to disinformation. A false rumor that the winter weather in Texas “froze” wind turbines took off last week, helped along by people like Rep. Dan Crenshaw and Gov. Greg Abbott. It’s crucial that progressives dispel these narratives quickly when ignoring them has a higher cost than the potential risk of amplification. Robert Reich did a good job of that in this post. You can learn more about how to follow his lead in this previous edition of What’s Trending?

SAY IT WITH ME

Make sure to check out this new Buzzfeed article on how Facebook, led by Mark Zuckerberg and Joel Kaplan (Facebook policy team lead, Brooks Brothers rioter, and Brett Kavanaugh bestie) changed its rules on misinformation and hate speech to placate extremist conservatives like Alex Jones.

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.