What’s Trending? 📈 Russia, Ukraine, and the State of the Union

WHAT’S TRENDING THIS WEEK

  • Russia-Ukraine Conflict: As Russia’s invasion of Ukraine dominates social media, Facebook and Twitter removed Russian disinformation accounts targeting Ukraine.
  • The State of the Union: On Tuesday night, Biden delivered his first State of the Union address. The speech strongly condemned Putin, while also focusing on Biden’s domestic economic plan and reassuring Americans about rising prices. Biden called for regulation of social media platforms and greater protection of children online, which made him the first president to mention social media by name in the State of the Union.
  • SCOTUS: Last Friday, President Biden announced the nomination of Judge Ketanji Brown Jackson to the Supreme Court. She would be the first Black woman and federal public defender to serve on the Court. Her nomination has already been met with resistance from conservatives, such as Lindsey Graham and Tucker Carlson.

WHAT WE’RE HEARING ON SOCIAL

Progressive pages authored nine of the top 10 political posts of the past week on Facebook, a substantial increase from the general trend of an even split or dominance by conservative pages. Overall, post topics were aligned between conservative and progressive pages, with the focus almost exclusively on the conflict between Russia and Ukraine.

Top 10 progressive and conservative Facebook posts by interactions, according to data from NewsWhip
Top 10 political Facebook posts by interactions for the weeks of February 17 and February 24, according to data from NewsWhip
Top 10 Facebook posts from progressive pages over the last week, according to data from NewsWhip
op 10 Facebook posts from conservative pages over the last week, according to data from NewsWhip.

DEEP DIVE

Russia’s invasion of Ukraine is the most highly-engaged topic we have observed on Facebook in the last year, with the spike in weekly interactions far surpassing that of the U.S.’s withdrawal from Afghanistan in late August. According to NewsWhip, there were over 87 million interactions on Facebook posts from U.S. pages referencing Ukraine or Putin between February 17 and March 2 — nearly triple the number for the next highest topic in our panel, President Biden.

Total Facebook interactions for posts referencing topic keywords, according to data from NewsWhip (U.S. pages only)

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
CAP Action

CAP Action

Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.