What’s Trending? 📈 Public Attention

This piece was originally published in the August 27, 2021 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

Hey, y’all.

I hope this note finds you safe and well.

This week we’re examining a serious drop in the volume of online conversation about the economy and how that is affected by other topics in the news. Read on to learn more.

But first! Did you miss our latest edition of What’s Trending? You can read it here.

WHAT’S TRENDING THIS WEEK

  • Afghanistan: In tragic news, several explosions resulted in a number of casualties, including U.S. service members, outside the Kabul Airport yesterday. The Biden Administration continued evacuation efforts in the wake. As of Thursday, U.S. officials confirmed more than 95,000 people had been evacuated since August 14.
  • Congress: The House voted on Tuesday to advance President Biden’s Build Back Better agenda, moving both the bipartisan infrastructure deal and budget proposal forward in a 220–212 vote.
  • Covid-19: More than 100,000 people are hospitalized with Covid-19 in the United States, a level not seen since January. Pediatric hospitalizations are also at their highest since August 2020, while governors, like Florida Governor DeSantis and Texas Governor Abbott, double down on their bans of mask and vaccine mandates.

WHAT WE’RE HEARING ON SOCIAL

Progressives were prominent this week on Facebook, outperforming conservatives in the top 10 by a margin of eight posts to two.

Posts from Vice President Harris led the field, both photos highlighting her trip to Asia. Unfortunately, these posts appear to be the subject of racist, sexist trolls. Her top post — a photo of her ascending a plane to Singapore — received more than 250,000 comments, many of them were negative.

Top conservative posts included a birthday message on Ben and Candy Carson’s page and an anti-Arnold Schwarzenegger post from Breitbart.

Top 20 best-performing political Facebook posts by interactions, according to data from NewsWhip.
Top 10 best-performing political Facebook posts on the left and right for the weeks of August 12 and August 19 by interactions, according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

DEEP DIVE

President Biden, Afghanistan, and COVID-19 continue to be the most engaged-with topics on Facebook in the last week, with the commander-in-chief’s name closely linked to both stories. Each of the three topics averaged more than 3.5 million interactions per day across tens of thousands of Facebook posts, according to data from NewsWhip.

Total Facebook posts, average interactions per post, and average shares per post referencing topic keywords, according to data from NewsWhip (U.S. pages only, Aug 12–25).

We can see in the data that attention, and therefore performance in the Facebook algorithm, is zero-sum — when a story becomes all-consuming, other issues start to drop off correspondingly. For example, interactions with posts that mention core economic keywords (jobs, wages, taxes, etc.) were at a long-term low this week, with only 280,000 per day. That’s less than half of the average we’ve seen for most of the summer, when the economy was a prevalent issue in our tracking.

We see this with several other core progressive congressional legislative priorities as well, including climate, voting rights, and infrastructure. Comparing the last two weeks to data from late May to mid-August, you see a decline across the board in the number of Facebook posts made about these topics and the average interactions per post. The Afghanistan withdrawal and the rise of the Delta variant are understandably dominating the attention of both mainstream and conservative media, and digital audiences on Facebook are following suit.

As we head into September and draw closer to key votes on President Biden’s Build Back Better agenda, it will be more and more important that progressives own the political narrative — or risk others driving it for them.

Thanks for reading,

Alex

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This newsletter is written by me, Alex Witt (@alexandriajwitt), a progressive political staffer and Dolly Parton enthusiast (she/her), and CAP Action’s fantastic team of designers, data analysts, and email strategists.

Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.