What’s Trending? 📈 Health care hanging in the balance


  • Last week, the FBI foiled a domestic terrorist plot to kidnap Michigan Governor Gretchen Whitmer. The inquiry into the plans, led by the FBI, ultimately resulted in the arrest of 13 men on various federal and state charges.
  • Monday kicked off a week of hearings in the Senate Judiciary Committee in the process to confirm Amy Coney Barrett as an Associate Justice of the Supreme Court. Just before committee members and Barrett provided opening remarks, results of an ABC News/Washington Post poll showed that a majority of Americans — 52% — believe the Supreme Court vacancy should be filled by the winner of the 2020 election.


Here are this week’s top five Facebook posts on the Left and Right:

5 best-performing Facebook posts by total interactions among 200 of the largest conservative and progressive pages for the week of October 6– 12, according to data from NewsWhip
  • Post frequently: Forget the old adage of “every four hours” — the latest recommendation for how often to post on Facebook is 10–12 times per day. The Other 98% does a great job at maintaining a strong cadence. Check out their page for inspiration.
  • Embrace values statements: Connect what’s happening on the Senate floor to the values progressives hold. Pete Buttigieg did a great job doing this with his viral post about abortion rights.
  • Optimize video for the platform: Short clips (30–45 seconds) perform best on Twitter. Longer videos (3 minutes or more) perform best on Facebook. Be strategic about where you publish your content — that great 4-minute hearing clip won’t do anyone any good if no one sees it! This 13-second clip from NowThis said it all.
Most-interacted with posts from progressives about the Supreme Court hearing compared to top posts on the Right on October 12 according to data from NewsWhip.
Top Facebook posts from conservative pages about the Supreme Court hearings, according to data from NewsWhip
Top Facebook posts from progressive pages about the Supreme Court hearings, according to data from NewsWhip


  • In a new report, Andrew Marantz (@andrewmarantz) explains how Facebook moved from more nuanced, people-driven content moderation policies to politically-driven ones. The report outlines the (lack of) standards by which Facebook evaluates content, the working environment content moderators endure, and the moral dilemmas they face.
  • A U.S.-based content moderator is quoted as saying, “Pretty much the only language Facebook understands is public embarrassment.”
  • Oh, and here’s a great example: This week Facebook (finally) announced it would ban posts that deny the Holocaust. That standard will not apply to other genocides.


  • Saturday, October 17, is the #CountOnUS national day of action. Led by a coalition of women’s groups and progressive advocacy organizations, people will mobilize across the country to demonstrate fierce opposition to Trump’s agenda — including his attempt to fill Justice Ginsburg’s seat on the Supreme Court. Find an action closest to you here!


This week’s question is, “You’ve said screenshots of tweets perform well on Facebook, but do they perform better in light or dark mode?”



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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.