What’s Trending? 📈 Gimme my stimmy

WHAT’S TRENDING THIS WEEK

  • Help is here: House Democrats passed President Biden’s COVID relief bill, the American Rescue Plan, by a 220–211 vote last Wednesday. It was officially signed into law by Biden on Thursday. As Americans begin seeing stimulus checks deposited into their bank accounts, the Biden administration is launching a cross-country tour to share that #HelpIsHere.
  • One year of COVID: Thursday, March 11 marked one year since the World Health Organization declared COVID-19 a pandemic, and the world all but shut down. In his first prime-time address since assuming office, President Biden marked the anniversary by looking forward with a goal of achieving a semblance of normalcy by July 4 — giving direction for states to make all adults eligible to get the vaccine by May 1, announcing the acquisition of more doses, and encouraging all to play their part in reaching this goal.

WHAT WE’RE HEARING ON SOCIAL

Gimme my stimmy: The passage of the American Rescue Plan dominated political social media last week. And while top posts from progressives encouraged Americans to get vaccinated and maintain best practices to help slow the spread of the coronavirus, conservatives made a blatant pivot toward promoting racist content, especially anti-immigrant posts, and posts deriding Meghan Markle.

Top 20 best-performing political Facebook posts by interactions according to data from NewsWhip.
Top 10 best-performing political Facebook posts on the left and right for the weeks of March 3 and March 10 by interactions, according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.
Best-performing political Facebook posts from progressives about the American Rescue Plan and from conservatives about immigration and Meghan Markle and Prince Harry’s interview with Oprah by interactions, according to data from NewsWhip.
  • Focus on the most popular elements of the ARP to grab people’s attention. Then, give them additional information. For example, use an article with a headline about direct payments (the best-polling piece of the bill) and highlight lesser-known benefits.
  • I’m seeing a trend of strong engagement on posts explaining the child tax credit, which will make a HUGE impact for families and could cut child poverty in half.
  • As Elizabeth Warren explained, there are some important provisions for student loan borrowers, which lay the groundwork for future legislation. If you have a presence on a platform with an invested audience, this could help drive motivation for future actions.

ON MY RADAR

  • Join our friends over at CAP on Thursday, March 18, at 12pm ET for a virtual conversation on working toward an equitable and just climate future, featuring New York Attorney General Letitia James and John Podesta. RSVP here!

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.