What’s Trending? 📈 Facebook is healing (sort of)

WHAT’S TRENDING THIS WEEK

  • American Rescue Plan: Congress is poised to vote on Biden’s $1.9 trillion American Rescue Plan, which would provide struggling families with increased financial security, grow the economy, and help control the coronavirus. Despite the plan having overwhelming support from the American people, a group of Republican senators responded with a woefully inadequate proposal of $600 billion — a plan that would severely cut desperately-needed funding for things like reopening schools, child care, housing assistance, state and local aid, and unemployment insurance benefits.
  • Executive actions galore: The second week of the Biden presidency was focused on big, swift action through executive actions to help the American people and economy. Biden addressed big issues around climate change, health care, racial equity, and immigration, as well as specific actions like ending the use of private prisons, rescinding the global gag rule, and creating a task force to reunite families separated at the border.

WHAT WE’RE HEARING ON SOCIAL

Two weeks into the Biden presidency, the power of the bully pulpit — and the absence of Donald Trump — is clear. This chart is enough to make any social media-savvy progressive operative weep with joy.

Top 20 best-performing political Facebook posts, by interactions, according to data from NewsWhip.
Top 10 best-performing political Facebook posts on the left and right for the weeks of January 20 and 27, by interactions, according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.
Top 20 best-performing political Facebook posts about executive actions by interactions, according to data from NewsWhip.
  • Disprove the false claim that the pipeline would be a “big job creator.” In fact, a State Department report concluded it “would require fewer than 2,000 two-year construction jobs and that the number of jobs would hover around 35 after construction.” And, according to Biden, his climate plan would actually create 10 million new clean energy jobs.
  • Debunk the false claim that the pipeline would lower gas prices — the majority of its oil could be sent to overseas markets leading to even higher US gas prices.
Top ten Facebook posts from conservative pages about executive orders over the last week, according to data from NewsWhip.
Top ten Facebook posts from progressive pages about executive orders over the last week, according to data from NewsWhip.

When communicating on these executive orders (climate and otherwise!), here are a few helpful strategies:

  • Demonstrate support. Telling Americans something is popular actually makes them more inclined to like it. For example, “77% of Americans support another stimulus package.”
  • Elevate unlikely supporters. Conservatives are likely to be opposed to most of Biden’s executive actions, so it is important to lift up credible messengers who do support the plan. For example, GM’s announcement that it will sell only emission-free vehicles by 2035.
  • Lift up the most popular elements. Many of these are complex pieces of legislation with lots of pieces. Identify some of the most popular pieces and underscore how many Americans will benefit.
  • Highlight the most obscene opposition. Conservatives are making a lot of offensive, inappropriate and extreme comments about these actions, blaming Americans and refusing to help them.
  • Dismiss the idea that “unity” is defined by “bipartisanship.” “Unity” is what the American people support and what will make a difference in their lives.

ON MY RADAR

  • February is Black History Month. Meet the newest Black members of Congress making history this year (including the tie-breaking vote in the Senate, Vice President Kamala Harris) and watch and share this guide featuring five ways white people can fight white supremacy every day (by @MoveOn).
  • This week, February 1–7, is National Gun Violence Survivors Week. Honor survivors by reading their stories or finding a memorial event near you via “Moments that Survive,a project by Everytown for Gun Safety (@Everytown).

ASK ALEX

This week a reader writes, “I’ve noticed a lot of angry reactions and comments on the White House Facebook page. Are those engagements still ‘good’?”

  1. Who you usually interact with on the platform,
  2. Whether the post in question is popular, and
  3. The type of media in the post.

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.