What’s Trending? 📈 Agonizing and organizing

Let’s leave it all on the field.

This piece was originally published in the October 28, 2020 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

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Hey, y’all.

Every night before I go to bed, I follow a routine that would make any blogger proud.

I go upstairs 30 minutes before I intend to fall asleep. I use a diffuser and something called “Serenity Oil.” I read a few chapters of whatever book I have on my nightstand before turning on the Calm app to Matthew McConaughey expounding upon the wonder of the universe (IYKYK). But lately, no matter what I do to quiet my mind, I find myself staring at the ceiling, worrying.

I know I’m not alone — we have a lot to worry about, friends! So lately I’ve added an additional meditation to my routine, Flo Kennedy’s wise words, “Don’t agonize, organize.”

This newsletter is part of my vocation, my organizing work. I hope you find it useful in fulfilling your own.

But first, did you miss last week’s edition of What’s Trending? Don’t worry — you can read it here.

WHAT’S TRENDING THIS WEEK

WHAT WE’RE HEARING ON SOCIAL

Here are this week’s top five Facebook posts on the Left and Right:

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5 best-performing Facebook posts by total interactions among 200 of the largest conservative and progressive pages for the week of October 20–26, according to data from NewsWhip

COVID cases are skyrocketing: According to data collected from Johns Hopkins University, the United States reached a record number of new coronavirus cases recorded in a single day last Friday. You may think that this would put Trump and his administration on high alert, but you would be wrong: On Monday he claimed that the rise in numbers is a “Fake News Media Conspiracy.”

“Trump has convinced millions of Americans that the virus is illegitimate.”

This is extremely concerning, to say the least. The president’s Facebook post baselessly accusing the media of elevating the pandemic for political reasons received more than 430,000 interactions. And no matter what happens next Tuesday, Americans will still be facing a brutal pandemic that is killing hundreds of thousands of people and saddling untold numbers with long-term debilitations. Our next president — whoever he may be — must lead the country out of this tragedy. And that will mean grappling with the reality that Trump has convinced millions of Americans that the virus is illegitimate.

Pair this disinformation with Trump’s in-person rallies, and you have a recipe for disaster. A new study from CAP Action Fund’s sister organization, the Center for American Progress, found that half of Trump’s rallies were followed by an increase in cases in the counties in which they were held. So not only is Trump spreading lies about the coronavirus, he’s facilitating the spread of COVID itself.

While progressive Facebook pages publish content urging followers to believe the science and take the virus seriously, conservative posts sowing doubt about the legitimacy of the pandemic and blaming the media receive far more interactions.

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Most-interacted with posts about the coronavirus from October 20–26, according to data from NewsWhip.
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Top five Facebook posts from conservative pages about the coronavirus, according to data from NewsWhip.
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Top five Facebook posts from progressive pages about the coronavirus, according to data from NewsWhip.

This week, instead of tips for your organization, I want to provide a few for interacting with your friends and family, on social media platforms or otherwise, who may be questioning the reality of the pandemic or perhaps just resigning themselves to it:

SAY IT WITH ME

The bottom line: Trump’s lies and events are costing lives.

ON MY RADAR

ASK ALEX

This week a reader writes, “You’ve mentioned that graphics are performing really well on Facebook right now. Which types?”

Great question! A few graphic trends I’ve seen on Facebook:

Thanks so much for your questions and your time!

Let’s leave it all on the field!

Alex

P.S. Please do forward along to your friends who are interested or encourage them to sign up here.

This newsletter is written by me, Alex Witt (@alexandriajwitt), a progressive political strategist and Dolly Parton enthusiast (she/her). I’ve managed social media programs for presidential candidates, political committees, progressive advocacy organizations, and more.

This piece was originally published in the October 28, 2020 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

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Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.

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