What’s Trending? 📈 A Texas-sized step back

This piece was originally published in the March 10, 2021 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

Hey, y’all.

After last week’s announcement by President Biden that we will have secured enough vaccines for every American adult by the end of May, I can’t help but feel more hopeful. Those wedding invitations that have been stuck to my fridge for the past year? They may be celebrated. My friends’ new babies? I’ll be able to snuggle them by the end of the summer. And Mom and Dad, I know you’re reading this, and I promise I’ll be on my way home as soon as I can!

Between this and the spring weather we’re having in D.C., my ability to concentrate is pretty well shot. But now is hardly the time to slow down! Between conservative state leaders lifting mask mandates and the American Rescue Plan’s imminent passage, it’s been a wild week in Washington. We’ll dive in below. But first, did you miss last week’s edition? Don’t worry — you can read it here.

WHAT’S TRENDING THIS WEEK

  • Biden’s American Rescue Plan: The Senate officially passed the American Rescue Plan on Saturday. The $1.9 trillion relief package includes direct payments, extended unemployment benefits, an expansion of the child tax credit, rental assistance, vaccine funding, and more. The legislation remains extremely popular among all voters, but every Republican in Congress still voted against it.
  • For the People Act: Late Wednesday night, House Democrats passed the For the People Act — a sweeping reform package to strengthen our democracy, get big money out of politics, expand the right to vote, and protect every American’s right to vote — by a 220–210 vote.

WHAT WE’RE HEARING ON SOCIAL

A Texas-sized step back: Top posts from conservative Facebook pages were primarily focused on two topics: the repeal of mask mandates by several conservative governors, and the fake “cancellation” of Dr. Seuss. Top content on progressive pages was less aligned and included a mix of the promotion of books and podcasts, evergreen photos, and posts marking historic days. A post celebrating Greg Abbott’s repeal of the Texas mask mandate significantly outperformed the top post from a progressive, a post by President Obama promoting Michelle Obama’s Becoming.

Top 20 best-performing political Facebook posts by interactions according to data from NewsWhip.

Conservatives continued to outperform progressives in top posts this week, publishing 7 of the top 10 political Facebook posts by interactions.

Top 10 best-performing political Facebook posts on the left and right for the weeks of February 24 and March 3 by interactions according to data from NewsWhip.
Top ten Facebook posts from progressive pages over the last week, according to data from NewsWhip.
Top ten Facebook posts from conservative pages over the last week, according to data from NewsWhip.

As you can see, the disparity in performance on Facebook last week was significant. The top 10 conservative posts outperformed the top 10 progressives by about 1.5 million interactions. What happens when we dial in on posts featuring policy? Let’s take a look.

I isolated the data to examine the top posts from progressives about the American Rescue Plan in order to compare them to the top posts from conservatives about mask mandates, and it’s clear that the mask messaging is much more popular on Facebook.

Best-performing political Facebook posts from progressives about the American Rescue Plan and from conservatives about the repeal of mask mandates by interactions according to data from NewsWhip.

Why so concerning? The American Rescue Plan is extraordinarily popular (even among Republican voters!), yet not a single Republican in Congress voted for it. Progressive leaders will want to take credit for this major policy victory — which would be the greatest economic investment for working families since the New Deal — but conservatives are using the repeals of mask mandates as a means to demonstrate so-called “leadership” on the economic recovery.

As Dan Pfeiffer laid it out perfectly in his Monday Message Box email,

“I spent much of 2009 and 2010 banging my head against the proverbial wall because not enough people knew about how Barack Obama had helped prevent the economy from tumbling into a second Great Depression. Let’s not do that again.”

Take a look at his post for thoughts on how progressives can better sell the ARP, including:

  • Emphasizing the most popular provisions in the bill, including the $1,400 stimulus checks and $20 billion to surge vaccine distribution.
  • Sharing top-performing social media content, like this chart from CAP Action:
Share on Twitter | Share on Facebook

Thanks for reading,

Alex

P.S. Please do forward along to your friends who are interested or encourage them to sign up here.

This newsletter is written by me, Alex Witt (@alexandriajwitt), a progressive political strategist and Dolly Parton enthusiast (she/her). I’ve managed social media programs for presidential candidates, political committees, progressive advocacy organizations, and more.

This piece was originally published in the March 10, 2021 edition of CAP Action’s weekly newsletter, What’s Trending? Subscribe to What’s Trending? here.

Hard-hitting news + analysis paired with action on the issues that matter most. Working alongside @AmProg.